On previous album News & Tributes, The Futureheads were located on the 679 label. When poor sales resulted, 679 dropped the Futureheads. The boys from Sunderland, England were not going to stand for it and came up with the idea to create their own label. Nul Records was born in 2006. The band began writing new songs for their next album over the course of a couple of years. If you're looking for an album that can cram in a whole bunch of power-pop from beginning to end, then look no further than This Is Not The World. The Futureheads' formula seems to be 3-minute pop-driven rock anthems. The problem with The Futureheads and this album in particular is that they have lost their unique sound, found on their debut self-titled album. There is nothing to distinguish them from any other English power-pop group. This may doom them to be lost amongst the waves of British bands like The Kaiser Chiefs. Fortunately I had the chance a few months back to hear their new album The Chaos (2010) and was relieved to hear a refreshed Futureheads sound complete with multi-layered harmonies. This Is Not The World is without a doubt a high energy album and seems like it would be right at home in your car stereo on a long drive. This is definitely worth a listen if you're searching for something upbeat.
www.myspace.com/thefutureheads
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